NEWS RELEASE
For Immediate Release
Contact:
Janelle Schulenberg
Tacet Consulting
612-720-1068
janelle@tacetconsulting.com
Serotek Makes Web 2.0 Accessible to the Blind
Technology Company Introduces SA To Go
Minneapolis, Minn. - June 13, 2007 - Serotek Corporation, the leading provider of Internet and digital information accessibility software and services,
announces the public beta release of a web application called SA To Go (System Access To Go), the first product to make Web 2.0 accessible to the blind
and the visually impaired. SA To Go is a web-resident product stemming from Serotek's award-winning System Access software. More than a screen reader,
System Access requires no installation and provides complete control of your e-mail, makes web surfing easy, and offers intuitive access to Microsoft Office
productivity tools like Word, PowerPoint and Excel. SA To Go makes System Access available on the Web for instant operation and has no permanence on the
using computer. Users can now access System Access software anytime, anywhere that Internet access is available.
"We believe SA To Go will revolutionize the way blind people use the computer," said Mike Calvo, CEO, Serotek Corporation, "That's why we felt it critical
to leverage the power of Web 2.0 to continue to fulfill our promise of accessibility anywhere."
SA To Go
provides instant accessibility. Once online, users can visit
www.satogo.com
and it appears in seconds. When finished, the user simply closes the program
and any personal information vanishes leaving the host computer completely unchanged.
"Microsoft applauds Serotek's innovation with respect to access for all," said Daniel Hubbell, Technical Evangelist, Microsoft Corporation, "SA To Go is
a revolution for people who need access to computers away from home."
Because of technologies like Fonix's text-to-speech and its small size, SA To Go loads within seconds giving the blind user the same access on the go as
his sighted peers. And since SA To Go is a true web application, accessibility is no longer an expensive option; companies that want to provide public
accessibility to customers can do so for a fraction of the cost.
"Serotek's new SA To Go application gives blind and visually impaired users quick, convenient access to PC functions," says Tim K. Hong, VP of Sales, Fonix
Speech, Inc. "SA To Go incorporates Fonix text-to-speech, which is optimized to provide clear, intelligible TTS voices without using large amounts of processing
power or memory. Fonix speech technology is a good fit for Serotek's System Access Mobile applications."
Serotek is putting the system out for public Beta because they are encouraging user input. The company can imagine hundreds of applications but believes
users will direct its true potential.
"We think we've only scratched the surface of the potential of SA To Go," says Calvo, "That's why we're inviting users to take it for a spin and let us
know how they think it might be applied."
The company will be surveying users on a regular basis and encouraging users to e-mail their ideas and comments to SAToGo@serotek.com.
To participate in the public beta, users can go to http://www.satogo.com and follow the instructions. Immediate accessibility will lead the user through
the registration process. For more information about Serotek and its family of System Access accessibility tools, visit
www.serotek.com.
Serotek Corporation
Serotek Corporation is a leading technology company that develops software and manufactures accessibility solutions. Committed to the mission of providing
accessibility anywhere, Serotek launched an online community specifically designed to meet the needs of people with disabilities. Since then, Serotek has
introduced several powerful, affordable solutions that require minimal training, including System Access, for which it was awarded the prestigious da Vinci
award for innovation in universal accessibility by the National Multiple Sclerosis Association. For more information, visit www.serotek.com.
Fonix Corporation
Fonix Corporation (OTC BB: FNIX), based in Salt Lake City, Utah, is an innovative speech recognition and text-to-speech technology company that provides
value-added speech solutions through its wholly owned subsidiary, Fonix Speech, Inc., currently offering voice solutions for mobile/wireless devices; interactive
video games, toys and appliances; computer telephony systems; the assistive market and automotive telematics. Fonix provides developers and manufacturers
with cost-effective speech solutions to enhance devices and systems. Visit www.fonix.com for more information, or call (801) 553-6600
and say "Sales."
Microsoft Corporation
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full
potential. For more information, visit www.microsoft.com.
Showing posts with label Serotek. Show all posts
Showing posts with label Serotek. Show all posts
Thursday, June 14, 2007
Thursday, June 7, 2007
Freedom Scientific and Serotek Reach Agreement to End Lawsuit
I am glad that Freedom Scientific and Serotek have come upon an agreement to end the lawsuit. It has been worrying for some people but now it's finally over and so is the petition that 430 of you guys signed. You can read about it below:
(St. Petersburg, Florida, and Minneapolis, Minnesota – June 4, 2007) Freedom Scientific and Serotek jointly announced today that they have reached an agreement
whereby Serotek has agreed that it was inadvertently infringing Freedom Scientific’s federally-registered trademark.
“It is unfortunate that we had to take this action,” said Lee Hamilton, President and CEO of Freedom Scientific, “but trademarks are valuable corporate
assets, and they must be protected, or they are lost. This agreement accomplishes that, and we have agreed to dismiss the lawsuit. As part of this agreement,
Serotek has agreed not to use our trademark or any other trademark that is similar.”
“We are pleased with the settlement agreement,” said Mike Calvo, CEO, Serotek. “We will be renaming the FreedomBox and other affected products and services
in a separate announcement in the near future.”
(St. Petersburg, Florida, and Minneapolis, Minnesota – June 4, 2007) Freedom Scientific and Serotek jointly announced today that they have reached an agreement
whereby Serotek has agreed that it was inadvertently infringing Freedom Scientific’s federally-registered trademark.
“It is unfortunate that we had to take this action,” said Lee Hamilton, President and CEO of Freedom Scientific, “but trademarks are valuable corporate
assets, and they must be protected, or they are lost. This agreement accomplishes that, and we have agreed to dismiss the lawsuit. As part of this agreement,
Serotek has agreed not to use our trademark or any other trademark that is similar.”
“We are pleased with the settlement agreement,” said Mike Calvo, CEO, Serotek. “We will be renaming the FreedomBox and other affected products and services
in a separate announcement in the near future.”
Tuesday, May 22, 2007
Explanation of Why Freedom Scientific is Filing a Lawsuit Against Serotek Corperation
Today I recieved an e-mail on the Blindtech Mailing List from Jonathan Mosen about why Freedom Scientific is filing a lawsuit against Serotek corperation. The e-mail is below:
Last week, Freedom Scientific, Inc. filed suit against Serotek Corporation
for trademark infringement with respect to the FreedomBox range of products.
Since then, the matter has been discussed at length on some
blindness-related blogs and e-mail lists. I'd like by way of this message to
clarify what I view as some of the objectives of the suit. I am a Vice
President at Freedom Scientific, and am extremely proud to work there.
However writing this message is my own initiative as a former technology
journalist. My aim in doing this is that people at least get a chance to
consider facts over rhetoric.
Firstly, let me talk a little about trademark law. A trademark's purpose is
to exclusively identify a source and origin of products. Importantly, a
trademark only applies to a certain range of goods or services. One of the
questions I have seen on e-mail lists is, "how can Freedom Scientific claim
to own the word Freedom." By taking this action, Freedom Scientific is not
seeking to do this. Rather, Freedom Scientific is simply enforcing the
Freedom Scientific trademark, which it owns for certain goods. Freedom
Scientific has invested to establish its trademarks and is only seeking to
enforce these valuable rights. Freedom Scientific has the legal right, and
the obligation to its customers and shareholders, to protect the use of its
trademark in the context of assistive technology. The concept of using
common words in trademarks is common - for example the use of the word Apple
to describe a computer company. As is well known through recent news
stories, Apple is quite entitled to own this name in the context of computer
hardware and software products. It does not, of course, mean that Apple has
any rights to the name when you eat a piece of fruit. Trademarks can
co-exist where there is no similarity between the businesses. For example,
Delta Airlines and Delta Faucets are trademarks, but there is no issue there
because the businesses' purposes are totally different and there is no room
for confusion. Freedom Scientific is confident that its trademark rights
will be upheld. The broadening of scope of the FreedomBox products to
include products like FreedomBox System Access (FBSA) offering access to
mainstream applications only exacerbates the infringement.
Trademarks are not some abstract thing. They are a company's reputation.
They are legal property, and you can't simply take someone's property
without their consent.
Secondly, I'd like to turn to the question, "why now." All sorts of bizarre
speculation have been put forward as to the timing of this suit. Freedom
Scientific made Serotek well aware of its position on this matter, but
unfortunately Serotek was unwilling to negotiate a settlement to this
matter. No one likes having to go to court, but if you genuinely believe
your property rights are being trampled upon, in the end there is no choice
but to do so if you are unable to get a resolution any other way.
Thirdly, it has been said that Freedom Scientific is giving the blind
community no credit by taking this action, and that everyone knows the
difference between the two product lines. Rest assured, this is most
certainly not the case. I can tell you that Freedom Scientific has been
contacted by Serotek customers seeking technical support, or even wanting to
buy a Serotek product. Thus, there is a likelihood of confusion.
Fourthly, a petition has been established by the hosts of ACB Radio's Main
Menu, calling itself the Save Serotek petition. The grossly misleading name
of this petition implies that somehow Freedom Scientific's objective is to
put Serotek out of business. As a result of the sensationalist name, many
commenters to the Petition have made comments to this effect. All Freedom
Scientific is seeking to do is protect its property and to seek appropriate
compensation for the unlawful use of it.
The objective here is not to put Serotek out of business. 2007 has already
seen great innovation from Freedom Scientific and there's plenty more to
come. Honest competition inspires excellence and is good news for the
customer. But I stress the word "honest." Yes, many people in assistive
technology are motivated by a strong sense of purpose and commitment to
making a difference. But these companies are still commercial entities, who
have every right to use the legal system to protect their property if they
think they need to, just as you have a right to use the legal system if
someone breaks into your house and takes something belonging to you
In closing, I hope that those genuinely interested in the facts of this
matter will take the time to read up on trademark case law, but most
importantly, will let the judicial process take its course. It occurs to me
that if Freedom Scientific has got it as wrong as a few people claim, then
what do they have to fear? A jury will dismiss the case. I doubt that will
happen though. If the law has been broken as I believe it has, then Freedom
Scientific is quite entitled to redress.
My hope is that sanity prevails and that Serotek has both the courage and
the decency to brand its products in a fashion that wasn't already being
used in this industry. I think they would gain a lot of respect from the
blind community for acting honourably. Fair competition is not too much to
ask for, and it most certainly is worth fighting for.
Those interested in the subject of trademarks may like to take a look at the
Wikipedia entry on the subject, found at:
http://en.wikipedia.org/wiki/Trademark.
Jonathan Mosen
Last week, Freedom Scientific, Inc. filed suit against Serotek Corporation
for trademark infringement with respect to the FreedomBox range of products.
Since then, the matter has been discussed at length on some
blindness-related blogs and e-mail lists. I'd like by way of this message to
clarify what I view as some of the objectives of the suit. I am a Vice
President at Freedom Scientific, and am extremely proud to work there.
However writing this message is my own initiative as a former technology
journalist. My aim in doing this is that people at least get a chance to
consider facts over rhetoric.
Firstly, let me talk a little about trademark law. A trademark's purpose is
to exclusively identify a source and origin of products. Importantly, a
trademark only applies to a certain range of goods or services. One of the
questions I have seen on e-mail lists is, "how can Freedom Scientific claim
to own the word Freedom." By taking this action, Freedom Scientific is not
seeking to do this. Rather, Freedom Scientific is simply enforcing the
Freedom Scientific trademark, which it owns for certain goods. Freedom
Scientific has invested to establish its trademarks and is only seeking to
enforce these valuable rights. Freedom Scientific has the legal right, and
the obligation to its customers and shareholders, to protect the use of its
trademark in the context of assistive technology. The concept of using
common words in trademarks is common - for example the use of the word Apple
to describe a computer company. As is well known through recent news
stories, Apple is quite entitled to own this name in the context of computer
hardware and software products. It does not, of course, mean that Apple has
any rights to the name when you eat a piece of fruit. Trademarks can
co-exist where there is no similarity between the businesses. For example,
Delta Airlines and Delta Faucets are trademarks, but there is no issue there
because the businesses' purposes are totally different and there is no room
for confusion. Freedom Scientific is confident that its trademark rights
will be upheld. The broadening of scope of the FreedomBox products to
include products like FreedomBox System Access (FBSA) offering access to
mainstream applications only exacerbates the infringement.
Trademarks are not some abstract thing. They are a company's reputation.
They are legal property, and you can't simply take someone's property
without their consent.
Secondly, I'd like to turn to the question, "why now." All sorts of bizarre
speculation have been put forward as to the timing of this suit. Freedom
Scientific made Serotek well aware of its position on this matter, but
unfortunately Serotek was unwilling to negotiate a settlement to this
matter. No one likes having to go to court, but if you genuinely believe
your property rights are being trampled upon, in the end there is no choice
but to do so if you are unable to get a resolution any other way.
Thirdly, it has been said that Freedom Scientific is giving the blind
community no credit by taking this action, and that everyone knows the
difference between the two product lines. Rest assured, this is most
certainly not the case. I can tell you that Freedom Scientific has been
contacted by Serotek customers seeking technical support, or even wanting to
buy a Serotek product. Thus, there is a likelihood of confusion.
Fourthly, a petition has been established by the hosts of ACB Radio's Main
Menu, calling itself the Save Serotek petition. The grossly misleading name
of this petition implies that somehow Freedom Scientific's objective is to
put Serotek out of business. As a result of the sensationalist name, many
commenters to the Petition have made comments to this effect. All Freedom
Scientific is seeking to do is protect its property and to seek appropriate
compensation for the unlawful use of it.
The objective here is not to put Serotek out of business. 2007 has already
seen great innovation from Freedom Scientific and there's plenty more to
come. Honest competition inspires excellence and is good news for the
customer. But I stress the word "honest." Yes, many people in assistive
technology are motivated by a strong sense of purpose and commitment to
making a difference. But these companies are still commercial entities, who
have every right to use the legal system to protect their property if they
think they need to, just as you have a right to use the legal system if
someone breaks into your house and takes something belonging to you
In closing, I hope that those genuinely interested in the facts of this
matter will take the time to read up on trademark case law, but most
importantly, will let the judicial process take its course. It occurs to me
that if Freedom Scientific has got it as wrong as a few people claim, then
what do they have to fear? A jury will dismiss the case. I doubt that will
happen though. If the law has been broken as I believe it has, then Freedom
Scientific is quite entitled to redress.
My hope is that sanity prevails and that Serotek has both the courage and
the decency to brand its products in a fashion that wasn't already being
used in this industry. I think they would gain a lot of respect from the
blind community for acting honourably. Fair competition is not too much to
ask for, and it most certainly is worth fighting for.
Those interested in the subject of trademarks may like to take a look at the
Wikipedia entry on the subject, found at:
http://en.wikipedia.org/wiki/Trademark.
Jonathan Mosen
Sunday, May 20, 2007
Freedom Scientific Suing Serotek
From reading
Blind Access Journal
and
The Desert Skies,
I have learned that Freedom Scientific has filed a law suit against
Serotek Corperation
because Serotek used the word "Freedom" in their product, Freedom Box. If you would like to read Freedom Scientific's Complaint, you can
click here.
In my opinion, I feel that scientific should not be doing this because the Assistive Technology market is small and their are things that Serotek does a good job of that no other company has ever done. My best wishes goes out to Serotek. I am annoyed at Freedom Scientific for doing this.
If you want Freedom Scientific do drop the lawsuit, you can sign the
Save Serotek Petition
Blind Access Journal
and
The Desert Skies,
I have learned that Freedom Scientific has filed a law suit against
Serotek Corperation
because Serotek used the word "Freedom" in their product, Freedom Box. If you would like to read Freedom Scientific's Complaint, you can
click here.
In my opinion, I feel that scientific should not be doing this because the Assistive Technology market is small and their are things that Serotek does a good job of that no other company has ever done. My best wishes goes out to Serotek. I am annoyed at Freedom Scientific for doing this.
If you want Freedom Scientific do drop the lawsuit, you can sign the
Save Serotek Petition
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